In order to get people to use Penguin Audio, a number of bus shelters will be specially built to provide free audiobook samples.
People can simply plug in their own headphones and listen to the provided audiobook while waiting for their bus.
When their bus arrives, they can simply scan the QR code on the posters to redirect them to the Penguin Audio site.
There they can purchase the complete audiobook to listen to while on their journey.
Oh, and in case they didn't get a chance to scan the QR code at the bus stop, there'll also be posters on the back of the bus seats.
